State Fair

Category: Packaging, Branding

Tools Used: Tinker CAD, Adobe Illustrator, Photoshop, Stager

Art Direction: Paul Sheriff

For this project, I got assigned to create a cohesive brand with three different products. I chose to design the packaging for orange juice from Flordia, apple sauce from Pennsylvania, and cranberry sauce from Maine. Because the concept of this project was State Fair, I went with a vintage look for the brand. The woodblock type and printmaking style I went with helped push the concept of these products being homemade. I also wanted to use fun colors to help convey the flavors of the different products.